American Forum - Does Emotion or Rational Interest Motivate Voters?
October 1, 2007
11:00AM - 11:00AM (EDT)
Drew Westen, professor in Emory University's departments of psychology and psychiatry and behavioral sciences, argues that emotion drives American voters' decisions. As a result, he advises Democrats to appeal to voters' hearts rather than their minds if they want to win national elections. He signed his book, The Political Brain: The Role of Emotion in Deciding the Fate of the Nation, after the Forum. Topics include: Election 2008; McCain; Obama.