One month later, on September 4, Betty Ford held her first press conference as first lady of the United States. She faced 75 reporters. According to the Gerald R. Ford Presidential Library & Museum,
"…Betty Ford immediately revealed the openness and good-natured candor that became her trademark. …. Expressing herself with humor and forthrightness on controversial issues of the day, she answered questions about women in politics, abortion rights, and a proposed Equal Rights Amendment to the Constitution. When she was diagnosed with breast cancer later that month, she broke with social conventions by fostering public discussion of her diagnosis and treatment. In doing this, she purposefully raised public awareness of screening and treatment options and reassured the many women already suffering from similar ordeals."