Miller Center

Stuart Spencer

Speaker: Stuart Spencer
Date: November 15, 2001

Stuart Spencer examines his career as a campaign strategist for over four decades, and covers his work on Reagan's 1966 and 1970 gubernatorial campaigns and his 1980 and 1984 presidential campaigns. Spencer begins with the creation of his political consulting firm, Spencer-Roberts, in 1960, and his company's work on the 1960 and 1964 presidential elections. His role in Reagan's 1966 California gubernatorial bid and his 1970 reelection campaign are discussed in detail. Spencer also recounts his involvement in Reagan's three presidential campaigns; as a member of the Ford campaign in Reagan's failed 1976 bid for the GOP nominations, and as a top strategist in the 1980 and 1984 campaigns. Although he played a minor role in the administration, Spencer gives his observations on a range of issues, including the White House staff, the First Lady, and the Iran-Contra affair, which he was brought to the White House for as a special political aide. Spencer also briefly mentions his work on the Bush-Quayle campaigns in 1988 and 1992.