“It invoked JFK’s legacy, for those of us who knew it was based on his 1960 ad,” said Barbara A. Perry, the Gerald L. Baliles Professor in Presidential Studies at UVA’s Miller Center of Public Affairs, where she co-directs the Presidential Oral History Program. “It evoked a simpler time in American politics: one with black-and-white animated cartoons, catchy jingles and positive messages.”
Barbara Perry
