That’s not to say that brand Trump will lose so much of its luster that Trump himself won’t be able to take advantage of the myriad income-generating opportunities that present themselves to former presidents. Barbara Perry, director of presidential studies at the University of Virginia’s non-partisan Miller Center, observed that, now more than ever, former commanders in chief have their pick of deals. “The growth of the income potential in the speakers’ market—the growing niche of memoirs, their ability to get in with media organizations and corporate boards—it’s increasing and more lucrative and, therefore, more prevalent,” she said.
Barbara Perry
