Most presidents feel a responsibility to reach out beyond their core constituencies, says Brian Balogh, a professor of history at the University of Virginia and co-host of the podcast, “BackStory.” “One of the most powerful weapons in achieving this end is language,” Dr. Balogh writes in response to a reporter’s email. “Using language that appeals broadly, and avoiding language that infuriates, demeans, incites, is crucial to achieving this end.”
Brian Balogh