New presidential administrations, particularly Republican ones, like to say that they’re going to run government more like a business. Whether this is possible or even desirable, we now have a business executive in the Oval Office who can test this proposition—and the initial reviews are mixed.
The big question we all must consider during the first year of his presidency is whether his communications strategy will ever switch out of perpetual campaign mode—and what the repercussions will be if it doesn’t.
