Does Emotion or Rational Interest Motivate Voters?

Event Details

Drew Westen, professor in Emory University's departments of psychology and psychiatry and behavioral sciences, argues that emotion drives American voters' decisions. As a result, he advises Democrats to appeal to voters' hearts rather than their minds if they want to win national elections. He signed his book, The Political Brain: The Role of Emotion in Deciding the Fate of the Nation, after the Forum. Topics include: Election 2008; McCain; Obama.