788–12

Conversation No. 788-12

Date: September 29, 1972
Time: 3:32 pm and 3:58 pm
Location: Oval Office

The President met with Beurt and Cory SerVaas.

[The White House photographer was present at the beginning of the meeting.]

Introductions

Presentation of Saturday Evening Post to the President
-Articles by Presidents
-Franklin D. Roosevelt's article on Vice Presidents
-[John] Calvin Coolidge
-Oliver F. (“Ollie”) Atkins's photographs


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BEGIN WITHDRAWN ITEM NO. 1
[Personal returnable]
[Duration: 1m 25s ]


END WITHDRAWN ITEM NO. 1

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Saturday Evening Post
-Indianapolis
-Curtiss Publishing
-Offices
 27
NIXON PRESIDENTIAL MATERIALS STAFF

Tape Subject Log
(rev. Nov-03)

Steel business owned by SerVaas
-Steel plants
-Jennings County
-The President's previous visit
-Forging plants
-Automobile parts
-Hospital building
-North Vernon, Indiana
-Richmond, Indiana
-Columbus, Indiana


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BEGIN WITHDRAWN ITEM NO. 2
[Personal returnable]
[Duration: 4m 7s ]


END WITHDRAWN ITEM NO. 2
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Plans for speech for the President on unemployment
-Beurt SerVass's previous position as speechwriter
-American Legion
-National Commanders
-Foreign affairs
-Unemployment problem
-Policy speech
-Utilization of draft boards
-Classification
-Handicap status
-Less than minimum wages
-Patrick J. Buchanan
-John D. Ehrlichman
-Domestic Council
-Draft of speech
-Sickle cell anemia
-Cerebral palsy
-Mental capabilities
-Cory SerVass's previous position
 28
NIXON PRESIDENTIAL MATERIALS STAFF

Tape Subject Log
(rev. Nov-03)

-Physician
-Work with handicapped
-Industry
-Sickle cell anemia
-Cerebral palsy
-Epilepsy
-Labor Department
-The President's previous speech
-Reorganization of Cabinet
-Importance of employment
-Need for union support
-Sickle cell anemia
-Blacks
-Classification of hardcore unemployed
-Identification of handicapped
-Draft board
-Humanitarian appeal
-Welfare opposition
-Handicapped
-Desire to work

Saturday Evening Post
-Plans
-Look magazine
-Bimonthly issue
-Circulation
-Holiday magazine
-Previous problems
-Losses
-Founder
-Benjamin Franklin
-Suspensions of circulation
-Subscription costs compared to newsstand costs
-Postage rates
-Madison Avenue advertising agencies
-Support
-Political orientation
-Kenneth Wilson
-Holiday Inn
-J. Walter Thompson Company
-E.I. Lilly Company
-Gene Beasly
 29
NIXON PRESIDENTIAL MATERIALS STAFF

Tape Subject Log
(rev. Nov-03)

-Unknown advertising agency
-Saturday Evening Post advertising
-Recommended advertising policy
-Meeting with H.R. Haldeman
-J. Walter Thompson Company
-J. Walter Thompson Company
-Wilson
-Holiday Inn
-William F. (“Billy”) Graham
-Kodak
-Media buyers
-Washington Star editorial
-Jack Anderson
-Lewis F. Powell, Jr.
-Press bias
-Advertising agencies' effect on television
-National Review
-General Motors advertising in Saturday Evening Post
-Saturday Evening Post exposure of the President's policy
-Compared to Reader’s Digest and news magazines

Haldeman's schedule

Ehrlichman's schedule

Presentation of Presidential gifts
-Cuff links
-Pin
-Golf balls


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BEGIN WITHDRAWN ITEM NO. 3
[Personal returnable]
[Duration: 30s ]


END WITHDRAWN ITEM NO. 3

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 30
NIXON PRESIDENTIAL MATERIALS STAFF

Tape Subject Log
(rev. Nov-03)


Beurt and Cory SerVaas left at 3:58 pm.